From Obscurity to Icon: Building Brand Awareness the Digital Way

Having a website isn’t enough in today’s cluttered online environment. Brands must make their presence felt and seen. You’re at an important industry conference. Nobody knows your company.  When you have little or no brand awareness online, prepare for missed opportunities and poor engagement.

Here’s a strategic roadmap for using digital as a strategic tool to transition from silent witness to thought leader in your space:

Leveraging the Power of Social Media

Social media are an activated field where both camps can interact with their targeted audiences and define themselves as brands. Here’s how you can maximize social media:

Target Audience Identification: Thoroughly research the market and determine the places your target audience spends time online.  Move to LinkedIn for B2B interaction, Instagram if you are a very visual brand, Twitter if real time engagement is paramount to you, or otherwise.

Content Marketing Strategy: Create a content calendar that manages rich and educational content.  Informative blog posts set you as an authority, and infographics that are visually appealing make it easy to consume complex subject matters while grabbing eyeballs.  Videos are a compelling storytelling method and present your brand personality also provides peeks behind the scenes.

Social Savvy: Be proactive with your social presence.  Participate in comment sections and reply to messages so others have a sense of community.  Join any important discussions in your industry and use industry-relevant hashtags to broaden your reach.

Content Marketing:  Become a Trusted Resource

Content marketing is a practice that attracts and informs your target audience, and builds brand awareness, by giving them valuable content. Here’s how it fuels the process:

Establish Thought Leadership: The blog posting of high-quality information, solves their pain points; gives an incisive useful solution. This lets your brand be marked as a trusted resource and thought leader in your space.

SEO Optimization: Usage of proper keywords and Phrases  in each web page content to maximize ranking of search engines.  Find out what keywords and phrases your target audience would most likely use to search for a similar product or service.  

Backlink Building: Get links back from other highly authority sites.  Relevant Backlinks from other authority Sites mu will provide additional authority to your site and will also show an effect in improvement in ranking on Search Engines and thus Organic Traffic.

Leveraging Search Engine Optimisation (SEO):

Search Engine Optimisation makes your website rank atop search engine results pages, thus making it easier for potential customers to silently discover their brands.  Below is the way SEO leads to brand awareness:

Identifying and Targeting Keywords:  Find low-competition high-volume keywords within your industry, targeting the same audience as you do.  Naturally use those keywords in your website content.

Website Content Optimization: The user experience shall be the topmost focus. The website content should be clear, concise and creative and informative. Each and every page should get optimized for appropriate keywords in its title tags, meta descriptions and header tags.

Technical SEO Optimization: Your web page needs to be mobile-friendly. It should load quickly and have all best practices in place for search engines to also crawl it efficiently.

Pay-Per-Click or PPC Advertising: Quick Brand Awareness

PPC advertising runs targeted advertisements on the SERPs and across the web. Therefore, you will be seen by more people within a pretty short period. So this is how PPC gives brand awareness a boost with:

Targeted Audiences: Reach out to the right audiences. Avail the audience targeting feature to reach more people who are more likely interested in your brand.  Age, location, interest, online behaviors, and many other demographics can give a far better return on investment or ROI.

Creation of Compelling Ad Copy: Determining The clear and concise ad copy should be constructed action-oriented so that it magnetically draws the users, makes them click, and know more about the brand.

Performance Monitoring and Optimization: Continuously monitor PPC campaign performance as well as analyze.  Track your key metrics, among them, click-through rates, conversion rates, and cost-per-acquisition.  This data allows for optimization of campaigns to yield better results over time. 

Conclusion: A Journey, Not a Destination

This is a continuous process of building brand awareness.  Through proper utilization of each and every one of these digital strategies mentioned here, one can create a dominant online presence, a huge following, and a strong leader in a given field.  That means that one goes from a complete stranger in the online world to a known one who is admired.  Leverage these full potential digital tools, then, and come out of the darkness into the limelight of the online spectacle.

Brandvertise Team
Brandvertise Team

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